Debunked Misconceptions of Online Coaching Businesses

I’ve talked to soooo many people who are “considering” becoming a coach but have reservations. I don’t think I can even count the number of times I’ve heard things like: “But I have no clue how to run a business,” or “I don’t have the money to start a business,” or “I doubt anyone would ever be interested in what I have to say.” Whenever I hear words like these, I have to keep myself from doing a big ole eye roll.

But to be honest, I really can’t judge as I am 100% guilty of having said similar things myself in the past. In fact, I distinctly recall myself saying, “I’ll start my business in six months,” and “I going to leave my job in 5 months and pursue my business full time.” Looking back, I can’t believe I had those limiting beliefs! If only I knew then what I know now.

That being said, what sets you apart is the act of changing those limiting beliefs. When I said, “I’ll start my business in six months,” I then questioned myself and said, “wait, why six months? Why NOT now? I could be so much further in my business if I got started now instead of in six months.” And I hired my first coach to help me get started three days later. I had a limiting belief, I changed it, and I took action.

But, enough about me. I am here to debunk some online coaching business myths!

“I need to have thousands of followers to be successful.”

In fact, you don’t need thousands of followers to be successful or to get clients. All you need are a couple dozen of your ideal clients following you to reach success. All you need are a couple people every month to resonate with your message and become your clients.

To put it into perspective, when I started my business I had about 500 friends on Facebook (from high school and college), and about 150 followers on Instagram. I certainly didn’t have thousands of followers by any means and I was able to build my business into a successful one.

“It takes YEARS in business to make a sustainable income.”

Wrong. It doesn’t have to take you years to make a sustainable income. As long as you are consistent in your business, and make smart, strategic choices you can create a sustainable business in no time.

It also makes a difference whether or not you are fully invested in your business. If you’re someone who is also working a full-time job (or you have some other large commitment)  along with running your full-time business, you most likely will not be able to put all of your effort and time into it and thus you won’t see the ROI you’d like to see.

That being said, if you are fully invested and fully believe that success in your business is not negotiable, then you will reach the success you desire.

“I’m too shy and introverted to be a coach.”

Let me tell you: there are MANY coaches out there who deem themselves introverts. I’m a firm believer that while you should always strive to get out of your comfort zone, you should only do what absolutely feels good to you in your business.

If this means that you never go on Instagram, or never do FB lives because you are so terrified or it just does not suit you, then you don’t have to. You never need to do what all of the other coaches out there are doing. In fact, separating yourself from everyone else is a great way for potential clients to be able to recognize and remember you.

Find what works for you, do it well, and you will have no problem getting clients.

“You need to invest a TON of money into your business at the beginning and I don’t have that.”

In reality, you don’t need to invest any money. Most social media sites are free and you can find many free tools to run your business. MailChimp, for example, is a free email marketing platform.  

That being said, remember that what you are creating is a business. You may be online, however, consider how much money you would be investing if you were starting a brick and mortar business.

Also, know that investing in your business is a great hint to the Universe that you’re really serious about building your business.

But, like I said, you don’t HAVE to invest any money, especially to get started.

“I have no clue how to build a business.”

Here’s the best part: you DON’T HAVE TO DO IT ALONE. Of course, you can do it alone but it will take you longer, you will probably have more stress and in my opinion, have a higher chance of quitting.

My best advice if you are looking to create a sustainable business is to get help! Invest in a coach that will help you reach success quicker than you would be able to do it alone (and with much more ease!). Find a mentor who will help you strategize and develop your business. Outsource what you don't know how to do and would rather not spend your time learning. Whatever it is, just know you don't have to do it alone. 


So now that some of your concerns and conceptions have been debunked, I urge you to truly reconsider getting started. If you’ve already been considering it, there’s a reason for that. And if you’ve been thinking about it, then I know you have so much value to share and there are so many people you can help.  I leave you with a couple questions to consider: If you got started today, where could you be in six months? And if you don’t get started today, where will you be in six months? Are you okay with that?